How do they know you’re not a flake?

by Seth Godin

Before your link gets clicked or your proposal gets read, a busy person is going to triage it to find out if it’s even worth glancing at. Since everyone is now connected, the new permeability has created a deluge of noise, and just about everyone worth contacting is taking defensive measures.

  • Do I know this person?
  • Did someone I trust send them over?
  • Where does she work? (Ideo? the FDA? The New York Times?)
  • Has she won an award? Is she famous?
  • Are there typos and is the design sloppy?
  • Are they pestering me?
  • Do I already follow this person online?
  • Does music play when I visit the website?
  • Will my boss be pleased when I bring this project up?
  • Who else is pointing to/referencing/working with this person?
  • Is it too good to be true?

Notice that all of these questions get asked before the idea is even analyzed. Doesn’t matter that this might not be fair, it’s a hurdle you have to cross.

Not all good ideas are pre-proven, sophisticated and from reliable sources. That’s not your fault. Doesn’t matter. In a noisy world filled with choices, you can’t blame your prospects for ignoring you. I know that you’re talented and have a lot to offer, but do they?



About gabulmer

Christian apologist, husband, father, runner, blogger, leader with LIFE Leadership.
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