Anticipation vs. Anxiety
by Seth Godin
If we define anxiety as experiencing failure in advance, we can also
understand its antonym, anticipation.
When you work with anticipation, you will highlight the highs. You’ll
double down on the things that will delight and push yourself even
harder to be bold and to create your version of art. If this is going
to work, might as well build something that’s going to be truly worth
If you work with anxiety, on the other hand, you’ll be covering the
possible lost bets, you’ll be insuring against disaster and most of
all, building deniability into everything you do. When you work under
the cloud of anxiety, the best strategy is to play it safe, because if
(when!) it fails, you’ll be blameless.
Not only is it more fun to work with anticipation, it’s often a
self-fulfilling point of view.
Tweet Posted by Seth Godin on November 29, 2012