Scuff-Proof Shoes

by Seth Godin

There are two ways to make your shoes scuff-proof:

1. You can invest in a chemical process that involves an impermeable shine and be on high alert to avoid anything that might be damaging to that shine

or

2. You can wear well-worn, authentic shoes that are already scuffed

ScuffProof Shoes

When we know and understand you and your brand, warts and all, it’s really unlikely that a new scuff is going to change our opinion of who you are and what you do.

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About gabulmer

Christian apologist, husband, father, runner, blogger, leader with LIFE Leadership.
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