by Seth Godin
There are two ways to make your shoes scuff-proof:
1. You can invest in a chemical process that involves an impermeable shine and be on high alert to avoid anything that might be damaging to that shine
2. You can wear well-worn, authentic shoes that are already scuffed
When we know and understand you and your brand, warts and all, it’s really unlikely that a new scuff is going to change our opinion of who you are and what you do.