By Seth Godin
Entrepreneurship => Impact
Innovation is something else entirely. Many entrepreneurs use an innovation to make an impact, but the hard part, the part that we’re rewarded for, is engaging with the user, the audience, the market. Bringing something to people who didn’t think they wanted it, know about it or initially welcome it, and make a difference.
One reason it’s so difficult to teach entrepreneurship is that we’re not teaching tactics or skills. We’re not teaching spreadsheets or finance or even marketing. No, when we encourage entrepreneurship, we’re actually trying to get people to the place where they care enough and where they are confident enough to stand up and try to make things change.
Don’t tell me what you invented. Tell me about who you changed.