by Seth Godin
Deniability–“They decided, created, commanded or blocked. Not my fault.”
Helplessness–“My boss won’t let me.”
Contempt–“They don’t pay me enough to put up with the likes of these customers.”
Fear–“It’s good enough, it’s not worth the risk, people will talk, this might not work…”
The industrial age brought compliance and compliance brought fear and fear brought us mediocrity.
The good news about fear is that once you see it, feel it and dance with it, you have a huge opportunity, the chance to make it better.