What, in your industry, are you settling for because the “real thing” is too hard to produce, manufacture or muster?
What differentiates you from the competition?
by Seth Godin
Most sushi restaurants serve a green substance with every roll. But it’s not wasabi, it’s a mix of horseradish and some other flavorings. Real wasabi costs too much.
The thing is, if you grew up with this, you’re used to it. It’s the regular kind.
And that makes it real. Real to us, anyway.
Creatures don’t like change, up or down. We like what we like.
The regular kind.