Are ‘Super Apps’ the Future?

By Betsy Atkins I Article

According to the Mary Meeker internet trends report, 51% of the world (3.8 billion people) are internet users, an increase from 49% (3.6 billion) in 2017. Smartphones are the primary internet access point for many people across the globe; emerging markets in remote geographies are a mostly untapped market for tech companies.

New trends are emerging that are closely tied with the growing number of internet users. Some of these major trends were described by Hans Tung of GGV Capital at the 2019 Fortune Brainstorm Tech Conference.  Super Apps

Real-time example:
The LIFE Super App (video)

Here are my learnings and takeaways:

For the past 20 years the model coming out of Silicon Valley has been the “single purpose” app. As the name suggests, these apps are single purpose and focus on solving one consumer pain point and have a clear, easy to use interface. These apps are built to be scalable at the global level with architecture that enable them to expand globally without changing much.

However, over the last 5 years there has been a new trend of “Super Apps” coming out of China. China has a rapidly growing, high density, urban middle class population that has enabled tech companies to capitalize on a “leap frog” effect.

Consumers embrace companies that are able to provide a service with a clear and intuitive interface; that service is then augmented by adding other services/functions. This encourages other merchants to want to partner with the app and provide their services on the app as well. Chinese users are accustomed to seeing a busier interface and appreciate the “one stop shop”. Users will be very loyal to an app that is easy to use, friction free, functional, provides good services and allows for a multifaceted experience. An example of a Super App would be an app where you can order your groceries, book travel, and buy a concert ticket all in one place.

This “Super App” creates an ecosystem where the user’s time is monopolized and there is no need for them to use a variety of apps.  The Super App model is rapidly growing in emerging markets such as India, South America and Southeast Asia. The US/Silicon Valley model is to grow vertically and go global. The focus of these super app companies is to aggressively expanding horizontally and dominate a specific geography.

The emerging markets present the opportunity for digitally born companies to thrive. There is no outdated infrastructure to overcome in these markets – everything can be built and tailored to a new generation of internet users.

Many of these emerging markets (i.e. China) are densely populated areas which has spurred another new trend: the “group purchase model”. This has the potential to be a major macro trend and is worth looking into and understanding.

In developing urban areas (often in China in the 2nd and 3rd tier cities) there is an eruption of urbanization. You will see 20-30 buildings in a cluster, each building with 30-60 floors, each floors with 6-12 units per floors. This is an instant community of about 10,000 people. It becomes much easier to efficiently deliver goods to this one cluster (where there may be several thousand people receiving the same good). A dominant Super App enables the “group purchasing” model in these highly dense areas. Hans Tung from GGV articulates these trends in this video.

The developing super apps and “group purchasing” model trends are also spurring a new era in the payments space. In China it is nearly impossible to pay for anything with a credit card, everything is done through mobile payments. Anecdotally it has been said that beggars on the street in China will have a mobile payment QR code so donors can give charity via a mobile phone. Every mom and pop shop will have a mobile payments account set up. It is difficult to find anyone who wants to accept a credit card as payments as they do not want to incur the transaction fees. Legacy credit card companies such as AmEx, Visa, and MasterCard would be well served to consider how mobile payments may disintermediate their user base across all geographies. More smart mobile payment apps will continue to emerge with much lower transactional fees.

The world is becoming a smaller place as more and more people are becoming internet users. These developing geographies are untapped markets – digitally born companies who understand the needs of these consumers are racing to become to become category winners as larger legacy companies are too slow to meet the rapidly increasing demands of these markets.

As you consider your boards’ products, it would be very valuable to ask management to explain their plans to participate in these rapidly dominating new trends of group purchasing, digital payments, and emerging market Super App dominance.
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The Financial Matrix (pinned post)

The Financial Matrix, like the fictitious Matrix in the film, is a system of governmental money control designed to keep people in bondage to debt (control the flow of capital & you control the masses & a culture of borrowing).

This eight minute video peels back a few layers of the onion and, more importantly, offers real-time solutions.

The Financial Matrix 2

 

The Financial Matrix

Red or Blue

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LLR Corporate Subscription overview (pinned post)

LLR Corporate Development

The LLR Corporate Development Program (overview)

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What’s a fellowship?

by Seth Godin

For five hundred years, a fellowship was understood, Tolkien-style, to be a collection of humans engaged in mutual support. [Definition]

It’s hard to imagine something more reassuring, challenging and productive, all at once.

To be part of an organized fellowship is a responsibility and also the chance to leapFellowship forward. Join the others, people like you, eager to see and to be seen, and most of all, to be of service. (Worth noting that ‘fellow’ it is not gender-specific and in fact is used in the Old Testament in reference to women).

A few decades ago, our status and selection-based culture shifted a common meaning of the word to describe a sort of prize. You get picked for a fellowship, maybe you even get some money, and you can definitely put it on your resume. Missing, too often, is the original magic, the idea that the others are there with you, side by side, together.

That new sort of fellowship isn’t really helpful to most of us. I’m more interested in the traditional, effective kind. Mutual support and a shared journey.

There are organic fellowships everywhere, which sprouted on their own, seemingly out of nowhere, and if you find yourself in one, that’s a wonder to be cherished. They don’t need a name or a published agenda. Simply being in it is sufficient.

For the rest of us, there’s the chance to go start one. Start a fellowship, invite some people along, and then do the hard work to keep it going.

All for one and one for all.

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Freedom vs. Slavery

The media, talk-radio & so-called pundits are always talkin’:

Freedom v Slavery

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No Factor

a la the Jocko philosophy . . .

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Lessons from Old Testament Leaders

Principles of Leadership for Everyday Living, by R. Herbert
(click link bove for .PDF)

From the introduction:

Those who are wise will shine like the brightness of the heavens, and those who lead many to righteousness, like the stars for ever and ever” (Daniel 12:3).

You may not have thought about it this way, but the Bible is a book about leaders. More than 95 percent of its stories are about individuals who were leaders or who took the initiative when leadership was needed.

This is especially true of the Old Testament which deals with a broad range of social, political and military events, rather than focusing mainly on religious events and concerns as the New Testament tends to do. The Old Testament also often gives more personal details regarding the people it tells us about – details that enable us to draw conclusions regarding their actions and the lessons we can learn from them.

Principles of Leadership for Everyday Living

About the Author:
The author served as an ordained minister and church pastor for a number of years and holds an earned Ph.D. degree in the languages, cultures and archaeology of the ancient Near East and biblical world. He writes for a number of Christian publications and for the websites TacticalChristianity.org and LivingWithFaith.org

Old Testament Leaders

 

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Keeping Your Consumer in the Spotlight

“Marketing has to be at the cockpit. It cannot be a flight attendant. It’s a totally different thing when you move from following the agenda to defining the agenda”

~Marcel Marcondes, Chief Marketing Officer, Anheuser-Busch

Marcel Marcondes

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On Molding Clay

When God wants to drill a man,
And thrill a man,
And skill a man
When God wants to mold a man
To play the noblest part;

When He yearns wiClayth all His heart
To create so great and bold a man
That all the world shall be amazed,
Watch His methods, watch His ways!

How He ruthlessly perfects
Whom He royally elects!
How He hammers him and hurts him,
And with mighty blows converts him

Into trial shapes of clay which
Only God understands;
While his tortured heart is crying
And he lifts beseeching hands!

How He bends but never breaks
When his good He undertakes;
How He uses whom He chooses,
And which every purpose fuses him;
By every act induces him
To try His splendor out-
God knows what He’s about.

Author Unknown
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https://apologeticsworkshop.files.wordpress.com/2013/09/when-god-wants-to-drill-a-man.jpg

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