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The LLR Corporate Development Program (overview)

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3 Tactics to Remember that Idea You Just Forgot

in Marketing

If you do anything remotely creative, then you naturally come up with ideas throughout the day. These could be articles to write, marketing tactics to try, businesses to test, books to read, people to contact, anything.

Hopefully you have a system for catching these ideas (I like to carry a notebook around), but if you don’t, or if you’re briefly without that system, you might end up in the sadremember situation of forgetting that brilliant idea you just had.

Fortunately, there are a few ways to make that idea pop back into your head. These are the three I use on a regular basis.

1. Think Back Through the Topics that Led to It

Say you’re having a conversation and you both get distracted and lose the topic that you were last on. One easy way to figure it out is to talk back through everything you were discussing leading up to it:

“Okay, so we had started by talking about the beach, then I said how my dog never liked going in the water, and you said you had a corgi who could swim faster than a jetski, and that reminded me of a video of a corgi rolling down some stairs, and I was about to show that to you before that bird decided to try to make a nest out of your hair.”

You can use the same tactic for ideas you’ve forgotten. Simply by trying to think back through the series of thoughts that led to it, you can stumble back on the same idea or at least something close to it:

“Then I was thinking about that dog rolling down the stairs and how happy he looked at the end, and I was wondering why human bodies can’t take that kind of beating, and then I remembered how frogs seem fine even when dropped from significant heights, and oh yeah I was thinking about an article on terminal velocity relative to body mass and how that affects humans and other animals.”

When that fails, another option is to…

2. Recreate the Stimulus for the Idea

One thing I miss about college is how bored I was. When I was sitting in class bored out of my mind trying to feign interest in a poorly designed powerpoint presentation, I came up with tons of ideas. They seemed to spring out of thin air and into my notebook as fast as I could write them down.

I don’t get forced into that kind of boredom anymore, but sometimes I’ll deliberately read an interesting-yet-just-boring-enough book (On the Origin of the Species is fantastic for this) which stimulates a similar flood of ideas when I start to zone out. If, however, I forget one of those ideas, I can usually get it back by rewinding a few paragraphs and reading the section that sparked it again. It was typically some phrase, word, or idea that sparked my own idea, and by re-exposing myself to it, I can find it again.

This works for anything that could stimulate an idea. You might listen to the same song you were listening to when you had it, watch the same movie, talk to the same person, look at the same photos. Whatever stimulated the idea, return to it, and the idea will usually return with it.

But if it’s been a little bit longer and you don’t have that exact same mental stimulus, a third effective option is…

3. Return to the Environment You Had the Idea In

My housemates don’t know this since I’m the only one who works from home, but occasionally, I’ll spend a minute or two in the afternoon standing fully clothed in the shower with the water off.

Shower Stall

It’s not to scream incantations (though that’s fun too), rather, to remember some idea I had in the shower earlier.

The shower is one of the best places to stumble upon new ideas, but unless you’re particularly brave with your iPhone or have some magical waterproof notebook, you probably don’t have a great way to save those ideas.

But by taking a second later in the day to hop back in the shower (this time with less water and more notebooks) you’ll frequently find those ideas come popping back into your head.

This can happen with any idea-prone environment. Get back in your car, go back to the park, take out your bike, wherever you normally get hit with ideas, go back to it and you just might find one returning to you from earlier that you’d completely forgotten.

And don’t forget the notebooks!

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I AM the Storm!

Fate whispers to the Warrior: “You can not withstand the storm.”

The Warrior screams back: “I AM the Storm!!”

I AM The Storm!

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…is the new I.Q.

On what are you focusing? And how’s that working out for you?


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Time Management [?]

#TimeManagement? Impossible! Time streams forward regardless of our efforts to manage it.

What we must focus on is the management of ourselves within the construct of time:
Our choices.
Our routines.
Our priorities.
Our habits.
Our ability to parse good from great (and steer clear of the unproductive).

Philippians 3: 13-14
13 Brethren, I count not myself to have apprehended: but this one thing I do, forgetting those things which are behind, and reaching forth unto those things which are before,
14 I press toward the mark for the prize of the high calling of God in Christ Jesus.

1 Corinthians 10:23
I have the right to do anything,’ you say – but not everything is beneficial. ‘I have the right to do anything’– but not everything is constructive.

Psalm 103:15-16
15 The life of mortals is like grass,
they flourish like a flower of the field;
16 the wind blows over it and it is gone,
and its place remembers it no more.

With every thought, action & task you’re either getting closer to…or further away from …the mark.

So…what time is it?


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Recognize: What is the situation at hand? What are the variables, who are the players & what are their skill sets?

Communicate: Unveil a plan of action. What’s next or…what’s important now?

Execute: Do it! (or #JustDoIt!). Then check the results & adjust as necessary.



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Never Give Up_twitter

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Jesus & Discipleship

Notes taken from Robbie Gallaty’s talk on Discipleship.

  • Disciple
    • Dynamic term – pursuing action
      • A return to biblical discipleship
      • Wield God’s Word & invest in the people of God for the glory of God
        • A biblical model/pattern
        • Matthew 28:19
          • 19 Therefore go and make disciples of all nations, baptizing Disciplesthem in the name of the Father and of the Son and of the Holy Spirit,
            • “Teach” vs. “Make Disciples”
        • Ephesians 4:11-13
          • 11 So Christ himself gave the apostles, the prophets, the evangelists, the pastors and teachers, 12 to equip his people for works of service, so that the body of Christ may be built up 13 until we all reach unity in the faith and in the knowledge of the Son of God and become mature, attaining to the whole measure of the fullness of Christ. (NIV UK)
          • 11 And he gave some, apostles; and some, prophets; and some, evangelists; and some, pastors and teachers;
            12 For the perfecting of the saints, for the work of the ministry, for the edifying of the body of Christ:
            13 Till we all come in the unity of the faith, and of the knowledge of the Son of God, unto a perfect man, unto the measure of the stature of the fulness of Christ: (King James)

            • Label
              • Mentors
                • The Mentee MUST become a Mentor
                • The Player MUST become a Coach
                  • Anything else is simply a static bible study (which are good & needed – but are we passing Spiritual Maturity onto others?)
              • Ministry
                • Jesus ministered to the
                  • 1. Large Crowd
                  • 2. Corporate Gathering
                  • 3. Apostles (90% of His time) to the 12
                  • 4. Core Group: James, John & Peter (a large portion of that 90%) – reproducible/duplicatable
                  • 5. 2 Timothy 2:2 (others also)
              • Maturity: Ministry is the pathway to maturity
                • The pastor doesn’t  do it all – they equip others (apostles)
                • Build disciples…NOT a church
                • We can’t expect from others what we’re not doing ourselves
        • 2 Timothy 2:2
          • And the things that thou hast heard of me among many witnesses, the same commit thou to faithful men, who shall be able to teach others also.
            • 5 generations
            • You don’t have to advertise a fire…it advertises itself
          • Why is “bible study” alone not enough?
            • Because, to the undisciplined, we think that God’s standards are too tough to live up to AND we know he’ll forgive us if we slip or divert from the path. But with men, sitting across the table in a diner or in a group (Band of Brothers), we have look-you-in-the-eye accountability as well as a model of “if i can do it, you can do it” behavior.
            • Therefore: Message & Model (speak & DO) the results you want.
  • Comparisons:
    • The temple veil was torn immediately after Christ’s death on the Cross – like the rending of one’s clothes in anguish.
    • Isaac, the son, carrying the wood for the sacrificial fire on his shoulders – like Christ (Son) carrying His own cross.


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