Knowing your business (logistics as well as stats) anticipating competitive maneuvers & being able to move quickly to the new reality of the marketplace (whatever that entails in your industry) are key essentials in the day-to-day arena of combat that is today’s entrepreneurial environment.
Those paying attention will be able to draw their own conclusions . . .
Case Study by genpact | Video
Dive Deep into Data to get Ahead
Finding winning insights hidden in plain sight
When fractions of a second separate the winners from the forgotten, it’s the team that knows how to approach every inch of the track and anticipate competitors’ moves that has the best chance of a point-scoring finish.
Genpact is partnering with Envision Virgin Racing – a founding member of the world’s first fully electric, international, single-seater championship – to provide more granular and accurate insights into the team’s own drivers and its rivals. In just a few weeks, the partnership has used artificial intelligence (AI) and advanced analytics to reveal insights that are helping to address challenges the team has grappled with for years.
Enabling peak performance
Without data, Envision Virgin Racing cars can’t leave the garage. It’s the bedrock of car design, strategy development, and race-day performance. And, as is the case for any business, accurate, actionable insights – on the team’s own performance and that of its competitors – provide a critical advantage. But the ability to find and analyze relevant data is a challenge.
Ahead of each city E-Prix, Envision Virgin Racing drivers Sam Bird and Robin Frijns spend hours in high-fidelity simulators, practicing for each race, learning the braking points, where to accelerate, and how to manage energy. The team could examine the data from the simulator runs, but would struggle to uncover deep insights into lap-time performance that the drivers could learn from.
And it’s not just insights into Robin and Sam’s driving strengths that the team needed. Predicting the tendencies of the other 20 drivers in the championship is even more difficult because data is at a premium. While GPS offered an available, alternative source of race data on every driver, the team had not used it to gain valuable insights. Until now.
New data discoveries
Genpact’s data science capabilities amplify Envision Virgin Racing’s expertise, providing detailed insights that had been hidden in data.
To help the race team get more from its simulator sessions, we used AI and analytics to reveal detailed results as to who performs best on each part of the track. Robin and Sam can now learn from each other’s strengths, take the best line, consistently deliver the best lap times, and win.
We also found a new way to add to the team’s intelligence on rival drivers with the previously unused GPS data. From our analysis we created profile cards with heatmaps to visualize the driving characteristics from each competitor, showing how opponents use energy, brake, accelerate, or approach turns in a race to help the team anticipate their moves.
Within weeks of starting the simulator analysis, Genpact’s data scientists uncovered new patterns and insights that now make it easier for Sam and Robin to learn from each other as they prepare for a race.
For example, in the lead-up to Robin’s maiden victory, our analysis of the virtual runs found that Sam would brake more aggressively going into a specific turn on the Paris track, and accelerate earlier when coming out of it. This insight contributed to the overtake that put Robin in the lead.
“For the past five years we’ve been looking for deeper insights from our drivers ‘simulator data so they can learn from each other ahead of every race,” says Gil Abrantes, strategy engineer at Envision Virgin Racing. “With Genpact’s advanced analytics skills and understanding of our needs, the team uncovered valuable competitive insights in just two weeks.”
Additionally, by working with the team to use and visualize GPS data, Envision Virgin Racing can see its rivals’ tendencies and weaknesses. In the Mexico City 2019 race, our combined approach enhanced a series of overtakes, including one where Robin strategically let Sam pass while defending against other drivers, allowing Sam to secure a point-scoring finish.
The combination of Genpact’s data-science skills with Envision Virgin Racing’s motorsport expertise brings the team a new, sharper edge in an ever-more competitive sport.